Digital Marketing Services Procurement, Price Trends, Forecast and Analysis Report 2030

Digital Marketing Services Cost and Pricing Analysis

Launching successful digital marketing campaigns requires investment across several key areas. Talent acquisition (30%) covers the salaries and benefits for your marketing team, the strategists, executors and managers who bring your vision to life. Tech stack costs (20%) encompass the essential tools and software needed, while amplification (variable) deals with securing ad space on digital channels. Content craft (variable) hinges on the quality and type of content you create for audience engagement, and campaign orchestration involves planning, execution and optimization – like conducting an orchestra. Finally, performance refinement (testing and optimization) ensures your campaigns continuously improve and deliver optimal results, akin to fine-tuning an engine for maximum performance.

Diverse factors that affect the price of developing digital marketing and advertising services should be considered while designing the project. Costs are heavily influenced by the project's scale, complexity, target audience, desired results, and time. Additionally, a significant factor in influencing costs is the team's level of experience. The sort of digital marketing service needed, with SEO typically costing less than PPC advertising, is another factor. The team's location is important because expenses might differ depending on a country's geography. For instance, the United States is three to five times more expensive than India. A decline in the value of the US dollar in relation to the Indian rupee would result in lower costs for digital marketing services in India. Currency exchange rates can also have an impact on costs.

Order your copy of the Digital Marketing Services category procurement intelligence report 2023-2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Digital Marketing Services Category - Total Cost Structure

Operational Capabilities - Digital Marketing Services

Industries Served - 25%

Years in Service - 15%

Revenue Generated - 15%

Employee Strength - 15%

Geographic Service Provision - 10%

Certification - 10%

Key Clients - 10%

Functional Capabilities - Digital Marketing Services

Search engine optimization - 30%

Pay-per-click (PPC) - 25%

Social media marketing - 20%

Content marketing - 15%

Others - 10%

Rate Benchmarking

Businesses must use rate benchmarking to make sure they are paying a reasonable price for their digital marketing services. The digital marketing industry is highly competitive. The prices might differ greatly based on a variety of criteria, including the specific services required, the experience and skill of the digital marketing agency, and the location of the organization. For example, Google and WebFX are two of the leading digital marketing agencies in the world, and their rates vary depending on the specific services required. For example, Google's SEO services start at USD 5,000 per month, while WebFX's SEO services start at USD 3,000 per month. Google's social media marketing services start at USD 10,000 per month, while WebFX's social media marketing services start at USD 5,000 per month.

Businesses can learn important information about current market trends, competing price tactics, and opportunities for cost optimization by benchmarking rates. Businesses may use this information to make better-educated decisions about their digital marketing expenditures and to make sure they get the best potential return on their investment.

List of Key Suppliers

  • Accenture Interactive
  • PwC Digital Services.
  • IBM iX
  • Dentsu International
  • iProspect
  • WebFX
  • Facebook, Inc.
  • Google, Inc.
  • IAC/InterActiveCorp.
  • Noble Studios 

Supplier Newsletter

  • In January 2023, Mountaingate Capital, a Denver-based private equity firm, made an investment in WTWH Media, a business-to-business digital media and marketing company. The investment aimed to increase WTWH Media’s growth and expansion. WTWH planned to use the funding to hire new talent, launch new products and services, and expand into new markets.
  • In September 2022, Shamrock Capital, a Los Angeles-based investment firm, invested in Highwire PR, a communications partner for technology and healthcare companies. The investment accelerated growth and expanded Highwire’s integrated communications and digital marketing services, helped to hire new talent, and enter new markets.
  • In January 2021, MuteSix, one of the leading direct-to-consumer digital marketing companies, was acquired by Dentsu Aegis Network and joined iProspect, a division of Dentsu Aegis Network to expand their digital marketing business. 

Browse through Grand View Research’s collection of procurement intelligence studies:

Digital Marketing Services Procurement Intelligence Report Scope

  • Digital Marketing Services Category Growth Rate : CAGR of 13% from 2023 to 2030
  • Pricing Growth Outlook : 4% - 5% (Annually)
  • Pricing Models : Subscription-based, value-based, and flat rate pricing model
  • Supplier Selection Scope : Cost and pricing, past engagements, productivity, geographical presence
  • Supplier Selection Criteria: SEO and PPC Services, social media marketing, content marketing, customizations, analytics and reporting, operational capabilities, quality measures, technology, certifications, regulatory compliance, and others
  • Report Coverage : Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model 

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to):

  • Market Intelligence involving – market size and forecast, growth factors, and driving trends
  • Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
  • Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
  • Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions

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