Social Media Management Sourcing and Procurement Intelligence Report 2030
Social Media Management Category Overview The global social media management category is anticipated to grow at a CAGR of 23.3% from 2023 to 2030. Key factors that drive the growth of the category include rising use of social media platforms, increase in smartphone usage, rising global focus on competitive intelligence, and increased adoption of category solutions to optimize, monitor, and administer the online presence of a business enterprise on various social media networks. The category is expected to witness further rise in demand as businesses are turning to social media marketing for easier attraction, conversion, upsell, and cross-sell of their goods & services. In addition, they can use the platform to manage their reward-based loyalty programs for their intended customer base. However, constraints related to regulations and compliance may hinder the growth of global category as non-adherence of privacy & data protection laws would require businesses to pay heavy fine...